Author: Max Bonn

As pricers, we are analytics people and get very excited about the data that we collect and analyze, only to be frustrated when the rest of our organization doesn’t understand our enthusiasm for our data analytics and resulting pricing strategies. How do we take our insights and convert them into initiatives that our whole organization will support? Max Bonn is a specialist for Pricing and Profit Optimization with more than 6 years of experience in his field. He is particularly focused on how to change commercial frontline behavior to create business impact. He can be …Read More