Author: Steven Forth

AI is changing the nature of the pricing game. But pricing is a special kind of game with unique characteristics that make designing pricing AIs a challenge. In this article, the author explores the elements and contributing factors of the pricing game and explains the critical capabilities pricing AIs need to have in order to be successful. Steven Forth (steven@ibbaka.com) is a Managing Partner at Ibbaka. He is a frequent PPS speaker, presenter, and contributor.

The Pricing Advisor, June 2024

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AI is changing the pricing game

Pricing is a special kind of game. One that …Read More

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