Author: Manuel Wätjen

In this article, the author explores how Amazon became the biggest player in the subscription economy and explains what you can learn from Amazon Prime for your business model. This article is especially helpful for pricers currently working with or seeking to implement a subscription pricing model. Manuel Wätjen is an Associate Director at Accenture and a member of the executive board at Vocatus – part of Accenture. His work focuses on applying behavioral economics to pricing strategy and sales optimization in B2B and B2C. He can be reached at Manuel.Waetjen@vocatus.de.

The Pricing Advisor, January 2024

DOWNLOAD …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences from Professional Pricing Society
Pricing Conferences
Online Pricing Courses from Professional Pricing Society
Pricing Courses
CPP Certification
Pricing Resources from Professional Pricing Society
Pricing Resources