Authors: Mark Billige and Andreas von der Gathen

The COVID-19 crisis is likely to confront companies with several rounds of devastating economic impacts until a vaccine becomes widely available. What “vaccine” can a company take to steel itself against these impacts? Commercial agility – a rare combination of capabilities – is what will separate the winners from the rest as the pandemic persists, as the authors explain. Mark Billige (mark.billige@simon-kucher.com) is Chief Executive Officer at the London office and Dr. Andreas von der Gathen (andreas.gathen@simon-kucher.com) is Chief Executive Officer at the Bonn office of Simon-Kucher & Partners.

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