Author: Ed Arnold
In this two-part article, the author discusses value-based pricing from both an organization-wide view and more specifically from the view of the product manager. He begins by reviewing what a value-based product strategy is, how it helps make better decisions, and helps differentiate your products from the competition. In the second part of the article, he explores the six common missteps product managers make about value and provides best practices for how to avoid these errors. Ed Arnold is VP, Products at LeveragePoint. He can be reached via www.leveragepoint.com.
The Pricing Advisor, February 2019
