Author: Richard Harrington

Economists would have us believe that no price is too low. But as pricers, we know that this is not the case, as our price communicates a great deal to our customers about the value of our product or service. In this article, the author examines the importance of the price-quality effect in developing profitable pricing strategy. Author Richard Harrington is a Pricing Consultant at Holden Advisors, and can be reached at rharrington@holdenadvisors.com.

The Pricing Advisor, January 2018

As I went to pick up my morning coffee this week, I saw a sign that made me chuckle. …Read More

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