Authors: Jeet Mukherjee

This paper is based on in-depth interviews conducted by Holden Advisors of leaders of FORTUNE 100 to FORTUNE 500 companies in CEO, President, or SVP roles. All interviews were completed in 2022 with one intent: to understand the drivers of change in current markets, the impact on pricing, and what leaders must do to prepare for the future. Jeet Mukherjee is the Vice President and Head of Pricing at Holden Advisors and the co-author of the recently published Pricing With Confidence: 10 Rules for Increasing Profits and Staying Ahead of Inflation (co-author Reed Holden). He …Read More

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