Author: Rob Docters

Do your customers trust you? How do you find out? If they don’t, how do you build that trust and understand what your customers expect from you? In this article, the author outlines clear steps you can take to develop your customers’ trust in both your organization and your pricing. Author Rob Docters has been Lecturer in Management at Yale School of Management, teaching pricing. Before that he led BCG’s Asia/Pacific pricing practice, based in Singapore. He has also been a Senior Partner at Ernst & Young Canada. He is now Partner Emeritus at Abbey …Read More

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