Author: Nick Cherrier

To remain competitive in fast-paced environments, companies have opted for various improvements across their product features, supply chains, and services offered. But perhaps most noteworthy are those that flip business models on their heads by moving to subscription and usage-based pricing models. This article analyzes seven types of usage-based pricing models, the benefits and challenges of each, and how these models can be harnessed to develop customer trust and loyalty over time. Nick Cherrier is a Senior Strategist at Zuora, a SaaS billing solution for subscription businesses. He is a revenue growth and marketing specialist …Read More