Author: Rafi Mohammed

Price gouging during times of natural or economic disaster has been a common tactic for bringing demand in line with supply. However, social media has begun to change this trend, as many companies who appear to be taking advantage of demand have been publicly shamed. In this article, the author explores your pricing strategy and how your prices affect customers during their times of need; these are integral components of your company’s brand. Rafi Mohammed is the founder of Culture of Profit LLC, and author of The 1% Windfall: How Successful Companies Use Profit to …Read More