How companies should manage prices in inflationary times
This article delineates a comprehensive playbook elucidating the optimal approach for companies to navigate the intricacies of pricing during inflationary times.
Is There a PERFECT Pricing Model?
The question of the right pricing model is a topic of heated and controversial debate in the pricing community. There is no simple answer to this question - but here is what you can look out for.
Price Optimization: Why It’s Important And How It Works
In this article, the author explains what price optimization is, how it works, how to ascertain if price optimization is right for you, and how to identify the right path to a successful implementation.
The Pitfalls of Penetration Pricing
In the current post-pandemic, high inflation economy, organizations are consistently looking for pricing strategies that will give them a competitive advantage. Penetration pricing is one that people may default to in this current economy, but it may not be the best strategy. In this article, the author explains the pros and cons of penetration pricing and presents factors for pricers to consider when implementing this strategy.
How High-Tech Companies Can Defy Macro Pressures, Grow Revenue and Margin
An inauspicious start to the year has been especially troubling for high-tech manufacturing, software and services companies. The uncertainty in the economy right now is a universal burden, but high-tech firms that have spent more than a decade riding the wave up are suddenly faced with tough decisions and sizable threats to the top- and bottom-line. In this article, we uncover how AI and data science can help companies capture more margin and revenue despite external economic challenges.
Are You Pricing Your Products Correctly?
Often, pricing strategies waste potential because they price products purely based on value. This article explains why this strategy falls too short and how behavioral pricing can open up additional potential for your pricing strategy.
After the price hike frenzy, it’s time for precision pricing
Economic conditions are shifting fast, and an indiscriminate approach to pricing will not be a viable performance-enhancing lever in the foreseeable future. Consumer product (CP) companies will need to embrace a more structured, disciplined, scientific, and surgical approach to pricing. We call it “Precision Pricing.” The basic principles and practices presented here will help you navigate the next economic cycle more confidently from a pricing perspective and will put your organization on a path to building differentiated capabilities that will serve you well in the long run, as the authors explain.
Managing Pricing Complexity can Become an Advantage
There is no denying that pricing is the most complex discipline in an organization. However, your customers do not care about your complexity. They do not want to be on the receiving end of it. They have options and will clearly move on to another vendor. So how do you manage the pricing complexity that is increasing daily in these changing market conditions?
Net Revenue Retention Impacts the Value of Your Company
Earlier in November, TechCrunch published an article entitled: “What’s the right NDR target for SaaS startups? And why pricing could be key to moving the NDR needle.” In this paper, the author, who publishes frequently on the topic of Pricing and NDR (Net Dollar Retention or more generally NRR for Net Revenue Retention), explores some of the key points from the article and adds some further thoughts on how pricing and packaging strategy are central to growing NDR. Pricing and NDR is a critical theme for pricing professionals as we go into 2023, as the author explains.
Economy Pricing Strategy: What Is It and When to Use It?
An economy pricing strategy sets prices at the bare minimum to make a small profit, but the idea is to make the bare minimum as many times possible by selling as much volume of your products as possible. In this article, the author explains economy pricing strategy, its benefits for companies seeking to keep overhead and operating costs low, and factors to determine whether it is a viable business strategy for your organization.