Author: Danilo Zatta

In this article, we explore how innovative pricing models are becoming the new source of competitive advantage. The pay per use / wash / mile pricing model is used as an example to deep dive the topic. Several cases have been taken from the book “The Pricing Model Revolution” to present how companies of different industries and regions successfully applied the model to reach a competitive advantage. Dan Zatta (zatta.danilo@gmail.com) is management advisor and the author of several books, including “The 10 Rules of Highly Effective Pricing.” Connect with Dan on LinkedIn: www.linkedin.com/in/danilo-zatta/.

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