Authors: Boudewijn Driedonks, Stefano Zerbi, and Tjark Freundt with Jimmy Joy

Although inflation rates are down, businesses should resist the urge to ease up on pricing management. With deft and adaptable pricing strategies, companies can thrive through economic uncertainty, as the authors explain. Boudewijn Driedonks (Boudewijn_Driedonks@mckinsey.com) is a partner in McKinsey’s London office, Stefano Zerbi (Stefano_Zerbi@mckinsey.com) is a senior partner in the Paris office, Tjark Freundt (Tjark_Freundt@mckinsey.com) is a senior partner in the Hamburg office, and Jimmy Joy (Jimmy_Joy@mckinsey.com) is a consultant in the Brussels office. The authors wish to thank Imane Ajebli, Kevin Bright, and Jimmy Chidiac …Read More