Pricing Articles Archives - Page 28 of 44 - Pricing Articles from Professional Pricing Society

9 Must-Have to Implement Your Pricing Strategy Successfully

Pricing: no other lever has more impact on profitability. Once you have developed the perfect pricing strategy, you also have to develop an effective implementation strategy designed to drive the success of your pricing approach. Most of the time, strategy development is clean, but implementation is dirty and often fails to meet its full potential since crucial ingredients for success are lacking. In this article, the author presents nine key success factors for achieving the goal of a successful pricing strategy implementation.

By admin|2022-05-14T15:45:38+00:00November 30, 2019|Pricing Articles, Pricing Strategy|0 Comments

The Many Flavors of Price Variance

When crafting a corporate policy, it is important to translate a company’s reality into pricing rules that can be easily understood and applied across the board. Looking at price variances in a few different ways can help you better understand that reality. In this article, the author explores and explains multiple types and drivers of price variance and their implications for developing pricing strategies.

By admin|2022-05-14T15:20:45+00:00November 30, 2019|Price Variance, Pricing Articles|0 Comments

Pricing: The next frontier of value creation in private equity

Few private equity (PE) firms systematically focus on pricing transformations, though such programs can create substantial value. In this article, the authors explain how pricing value can be captured at any stage in the deal cycle.

By admin|2022-05-14T15:11:08+00:00November 30, 2019|Pricing Articles, Pricing Transformations|0 Comments

Is Price Optimization Realistic in a B2B Environment?

A lot of executives in the B2B sphere are talking about wanting to achieve “price optimization.” Measuring pricing power at the customer and product level is very possible for businesses to achieve with a high degree of reliability. Just don’t fool yourself into thinking that this is B2B price optimization! What manufacturing and industrial businesses need is value-based pricing that uses sound pricing strategies and advanced analytics, as the author explains.

By admin|2022-05-14T16:15:34+00:00October 31, 2019|B2B Pricing, Pricing Articles|0 Comments

Conjoint Analysis Supporting Price Decisions

While there are other research techniques that seek to understand the perceived value of products or services, the Conjoint Analysis method indirectly addresses the customer and therefore bypasses biases from direct research methods that make it harder to correctly model consumer choice behavior. In this article, the authors examine the benefits of Conjoint Analysis in developing pricing strategies, present several methods for applying this approach and review case studies of successful pricing projects.

By admin|2022-05-14T16:08:14+00:00October 31, 2019|Pricing Analytics, Pricing Articles, Pricing Research|0 Comments

Ten Golden Rules of EVE® Models

The purpose of this short paper is to share best practices for EVE® (Economic Value Estimation) models with the pricing and marketing communities.

By admin|2022-05-14T15:59:24+00:00October 31, 2019|Pricing Articles, Value Pricing|0 Comments

The price of pricing effectiveness: Is the view worth the climb?

In this article, the author analyzes several commonalities associated with enhanced performance in pricing inherent in high-performing companies. She also provides multiple examples of companies at varying stages of pricing transformation as well as different pricing implementation strategies in varying industries to give pricers strategies and insights they can employ in their own pricing journeys.

By admin|2022-05-26T18:55:38+00:00September 30, 2019|Journal of Professional Pricing, Pricing Articles, Pricing Transformations|0 Comments

Capturing More Value with Price Segmentation

A certain product or service is only worth what a buyer is willing to pay for it. And their willingness to pay is based largely on how they perceive the value of the seller’s product, service or solution. However, different customers perceive value differently. Therefore, their willingness to pay is also different. In this article, the author explains how B2B companies can price according to different customers’ willingness to pay levels to capture the maximum amount of revenue for each deal or transaction.

By admin|2022-05-14T16:50:01+00:00September 30, 2019|Price Segmentation, Pricing Articles|0 Comments

3 negotiation strategies pricing experts can use to let someone else have your way

The whole point of negotiation is getting what you want while having the other person walk away thinking that they got what they wanted as well, as the author explains.

By admin|2022-05-14T16:34:40+00:00September 30, 2019|Price Negotiation, Pricing Articles|0 Comments

Pricing Transformations Are Political Culture Changes, Manage with Care

Stated simply, pricing transformations improve profits and reduce price erosion by improving pricing accuracy and control over pricing negotiations. In practice, however, it isn’t so simple to implement an organization-wide pricing transformation, as the author explains.

By admin|2024-07-19T21:14:57+00:00September 30, 2019|Change Management, Pricing Articles, Pricing Transformations|0 Comments

Pricing Articles

Article archives from the Pricing Pricing Society

Quick Links

Subscribe to Our Mailing List

Get in Contact

This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.