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Make Pricing Your Ally: How to Put Value Back on the Menu

When building a high impact pricing strategy for a restaurant business, the goal is to optimize overall long-term profitability. The right pricing strategy, backed with the right model, increases overall returns by improving the complex interplay between guest count, menu design, and ticket size, as the author explains. Although focused on the restaurant industry, this article provides pricing strategy and best-practices that can be employed by pricers in multiple retail, consumer goods, and related industry sectors.

By admin|2023-09-26T21:44:17+00:00September 29, 2023|Journal of Professional Pricing, Pricing Articles, Restaurant Pricing|0 Comments

Make Value Realization A Strong Competitive Advantage

It is no longer a question of if and when we will face a recession. It is a matter of how bad it is going to get. One of the recession busters is to make a decisive and bold move in customer value management (CVM). This is step number one, and it is a matter of investing in the right process and platform in the next 30 to 60 days, as the author explains.

By admin|2023-09-26T21:06:16+00:00September 29, 2023|Customer Value Realization, Journal of Professional Pricing, Pricing Articles|0 Comments

Pricing and Sustainability: the Next Challenge for the Pricing Profession

In a joint effort, PricingForThePlanet and the Pricing Professional Society (PPS) conducted an insightful survey/workstream focusing on the involvement and capability in monetizing sustainability initiatives. The results and analysis are included here.

By admin|2023-08-29T14:03:33+00:00August 31, 2023|Pricing and Sustainability, Pricing Articles|0 Comments

Tracking Rebates Can Be Tricky

If you have rebates, then you must have skilled, curious, intelligent people managing your rebates. Furthermore, you will need appropriate tools to manage rebates. For many companies, that will involve software. Finally, you must be intentional and strategic when managing rebates. Otherwise, rebates are sure to trip you up, as the author explains.

By admin|2023-08-29T14:04:08+00:00August 31, 2023|Pricing Articles, Rebate Pricing|0 Comments

A bigger, bolder vision: How CROs are propelling growth from the C-suite

To navigate constant market changes and come out on top, organizations need to be agile, strategic, and, most importantly, sustainable. Sales and marketing can no longer remain siloed, but instead should be aligned with the common goal of a better customer experience and, therefore, revenue generation. Ultimately, a successful CRO can harmonize these efforts and grow from a small start-up to a thriving, scaled-up enterprise, as the authors explain.

By admin|2023-08-29T14:04:50+00:00August 31, 2023|Pricing Articles, Revenue Management|0 Comments

Profit Starts with Packaging and Pricing

It is time to shift from “growth at all cost” to “sustainable profitable growth,” or as we like to call it: “better growth.” To fight increasing sales cycles, lower win rates and decreasing NRR, packaging and pricing should be the first point on the agenda of your next board meeting, as the authors explain.

By admin|2023-08-29T14:05:20+00:00August 31, 2023|Pricing and Marketing, Pricing Articles, SaaS Pricing|0 Comments

How to Offer Discounts While Maintaining Margin Control?

How can businesses offer discounts while maintaining margin control? The idea is to offer discounts to the public while effectively controlling those discounts based on margin calculations conducted by your team. In this article, the author presents a model for a tool to calculate the maximum sales discount feasible while still maintaining a minimum expected margin.

By admin|2023-07-31T13:04:00+00:00July 31, 2023|Discount Pricing, Pricing Articles|0 Comments

The Pitfalls of Penetration Pricing

In the current post-pandemic, high inflation economy, organizations are consistently looking for pricing strategies that will give them a competitive advantage. Penetration pricing is one that people may default to in this current economy, but it may not be the best strategy. In this article, the author explains the pros and cons of penetration pricing and presents factors for pricers to consider when implementing this strategy.

By admin|2023-07-31T13:04:39+00:00July 31, 2023|Pricing Articles, Pricing Strategy|0 Comments

Three Ways to Get More Value from Your Pricing Process with Generative AI

Open AI systems have a major role to play in pricing. But, for now, human experts are still needed to wield this powerful new tool, as the authors explain.

By admin|2023-07-31T13:05:37+00:00July 31, 2023|Pricing and AI, Pricing Articles|0 Comments

Lessons Learned from the Reddit API Pricing Kerfuffle

Many companies are implementing API strategies and will need to price API access. Many more want to know how “their data is being used in a world where AI is making data of all kinds much more valuable. One company that recently tried to implement API pricing changes is Reddit. Reddit had good reasons to implement API pricing, and they did say what these reasons are, but they made several mistakes that have led to significant user pushback. Given their recent challenges, what can we learn from the Reddit experience?

By admin|2023-07-31T13:06:50+00:00July 31, 2023|API Pricing, Pricing Articles|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.