Pricing Articles Archives - Page 32 of 44 - Pricing Articles from Professional Pricing Society

The Golden Rules for Managing Price Increases in Construction

Amidst rising costs, it is important for building materials suppliers to consider the best way to position their products to buyers, so that they can increase prices without losing market share. In this article, the author explores best practices for implementing price-increases and value-based pricing in construction related industries. This industry specific example provides pricing considerations and best practices that can be applied across industries.

By admin|2022-05-14T21:11:18+00:00January 31, 2019|Price Increases, Pricing Articles|0 Comments

When and How to Automate

Pricing automation systems and software tools are gaining more attention daily, as AI and machine learning are expanding the scope of what jobs can be done and what processes can be automated. These types of software systems can save time, effort and money, but not without demanding and fair share of resources first. In this article, the author explores several factors – such as current processes and resources, and data availability and quality – that should be considered before moving to a new automation system.

By admin|2022-05-14T21:03:49+00:00January 31, 2019|Price Automation, Pricing Articles|0 Comments

Is Subscription Pricing Right for B2B Business?

The growth of the subscription economy has become incredibly evident in B2C markets. However, the move to subscription based pricing models is also beginning to grow rapidly in B2C industries. When done right, subscription pricing drives recurring monthly revenue and increases customer intimacy. In this article, the author explores factors to consider before moving to a subscription model and best practices for implementing this change successfully.

By admin|2022-05-14T20:56:12+00:00January 31, 2019|B2B Pricing, Pricing Articles, Subscription Pricing|0 Comments

Are We Using AI in the Wrong Place?

In this article, the author explores key questions that businesses need to ask when deploying sophisticated price optimization methods driven by machine learning, algorithms and artificial intelligence (AI) solutions.

By admin|2023-11-05T18:01:27+00:00December 31, 2018|Pricing and AI, Pricing Articles|0 Comments

Customized Pricing: Fully capture customer value

In this article, the authors explore the inherent benefits of customized pricing and best practices for implementation through cross-selling and up-selling strategies.

By admin|2023-11-05T17:58:24+00:00December 31, 2018|Customer Value Realization, Customized Pricing, Pricing Articles|0 Comments

Empower B2B Segmentation to Improve Pricing Performance

The effective execution of well-designed, profitable segmentation is a primary goal for every pricer. Pricing and business leaders seeking to implement effective segmented pricing need to be able to determine if their segmentation strategies are well designed and being well executed. In this article, the author explores best practices for designing, developing and implementing profitable segmentation strategies.

By admin|2023-09-28T16:18:52+00:00December 31, 2018|B2B Pricing, Price Segmentation, Pricing Articles|0 Comments

The Balancing Act Between Customer Experience and Price

Customer experience can absolutely be the competitive differentiator for your company. However, many companies don’t feel they’re getting the best business results from customer experience because of the costs of implementing CX. On the other hand, if you do it right, it will drive the positive impact you seek, as the author explains.

By admin|2023-11-05T17:31:15+00:00November 30, 2018|Customer Experience, Customer Value Management, Pricing Articles|0 Comments

3 Essential Tips to Improve your Commercial Strategy

All companies need to utilize value when developing and executing their go-to-market pricing strategies. However, if you are an Innovative company and “…live or die on your ability to get price,” this process can become all the more complex. In this article, the author recommends three strategies to help innovation companies improve their commercial strategy.

By admin|2023-11-05T17:22:58+00:00November 30, 2018|Pricing Articles, Pricing Strategy|0 Comments

Supermarkets: How to Compete Against Walmart and Amazon Using Price

How can supermarkets compete against online retail giants Walmart and Amazon who are aggressively entering their markets via online grocery ordering, curbside pickup and home delivery? In this article, the authors explore how supermarkets can use pricing strategy to actively compete and improve their price image with consumers without giving away their bottom line.

By admin|2023-11-05T17:17:14+00:00November 30, 2018|Competitive Pricing, Pricing Articles, Pricing Strategy|0 Comments

A Segment of One: Fixed vs. Variable Pricing

In this article, the author explores various methods of price segmentation, and the pros and cons of each. As he explains, tailoring price according to willingness to pay is theoretically sound but culturally still questionable. Segmentation according to value and cost-to-serve is more likely to be seen as fair and acceptable, but there is no hard and fast rule. The promise of better earnings and more customers is high, but so is the peril of customer alienation and backlash.

By admin|2023-11-05T17:06:02+00:00November 30, 2018|Pricing Articles, Pricing Strategy|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.