Pricing Articles Archives - Page 8 of 44 - Pricing Articles from Professional Pricing Society

Calling the peak of inflation: Rocketing up, parachuting down

Current macroeconomic conditions represent a once-in-a-decade opportunity to win market share and maintain healthy margins. Across industries, and especially from those players at the top of supply chains, companies are reporting supply chain and wholesale price drops. In stark contrast to the past three years, this represents an opportunity to capture volume while also maintaining strong margins. Companies need to capitalize with price leadership, as the authors explain.

By admin|2023-06-16T16:10:54+00:00May 31, 2023|Inflation Pricing, Pricing Articles|0 Comments

Streaming Services Continue to Battle

Streaming services have begun coming around to the revelation that they cannot spend endless piles of cash on content creation indefinitely. They have to innovate to grow their subscriber base. Some innovations – such as alternative pricing models - have been successfully launched, some are still in progress, and some companies are having to change their game plans, leadership, or sometimes even both, as the author explains.

By admin|2023-06-16T15:36:10+00:00May 31, 2023|Pricing Articles, SaaS Pricing|0 Comments

Generative AI, SaaS innovation, Value, and Pricing

Generative Artificial Intelligence (AI) is attracting a lot of interest as an innovation platform. How will generative AI be used to create value? How will that value be priced? Artificial Intelligence (AI) will rewrite the software business as we know it, including how we understand value and use it to price. The model driven approach to pricing will accelerate rapidly, fed by AI generated models, as the author explains.

By admin|2023-06-16T15:29:00+00:00May 31, 2023|Pricing and AI, Pricing Articles|0 Comments

Pricing Sustainable Products: 7 Ways to Price Competitively

With the right business practices in place, sustainability and affordability don’t need to be mutually exclusive. And as green products become more the rule than the exception, they shouldn’t be, as the author explains.

By admin|2023-06-16T15:26:43+00:00May 31, 2023|Pricing Articles, Pricing Trends|0 Comments

Pricing and Artificial Intelligence: A Match Made in Heaven?

With the ability to analyze vast amounts of data in real time, Artificial Intelligence (AI) algorithms offer the potential to identify optimal pricing for products or services at any given time. However, as with any new technology, there are potential drawbacks that businesses must be aware of to ensure effective and ethical implementation. In this article, the author explores the benefits and drawbacks of Price Optimization using AI algorithms, as well as solutions businesses can implement to navigate the challenges and maximize the benefits.

By admin|2023-05-17T18:52:59+00:00April 28, 2023|Machine Intelligence, Price Automation, Pricing Articles|0 Comments

Protecting And Growing Profit Margins in 2023

Company profit margins are under attack. In a recent FD.NL (Het Financieele Dagblad) survey, it was found that 93% of C-Suite executives in the Netherlands expect a drop in profit margins of between 10-25%. That’s a scary number and requires businesses to take action to protect their profit margins. In this article, the authors explain how businesses can still protect and grow profit margins even amidst these challenging economic conditions. This example from consumer goods in the Netherlands has lessons that apply cross industries and geographies.

By admin|2023-05-17T19:15:13+00:00April 28, 2023|Inflation Pricing, Pricing Articles, Recession Pricing|0 Comments

Who ate my cookies? The curious case of shrinkflation impact on brands

From vanishing snacks to your shrinking wallet, everyone is making tradeoffs currently due to shrinkflation. What is the impact of shrinkflation on the brand? And what role does pricing have to play in it? With increased awareness and proactive measures, we can reduce the impact of shrinkflation on our everyday lives and businesses, as the author explains.

By admin|2023-05-17T19:13:44+00:00April 28, 2023|Inflation Pricing, Pricing Articles, Pricing Trends|0 Comments

3 Short-Term Pricing Wins and Where Teams Get it Wrong

At the start of each year, most commercial teams are looking to get a running start on strategic initiatives with price and profit improvement. However, before pursuing quick wins, you should ask your commercial teams these key questions: how effective will this strategy be in the long-term when economic cycles shift, are sales teams well-equipped to communicate these changes in a way that is fair to customers, and what would the impact of these changes be on long-term customer satisfaction?

By admin|2023-05-17T19:17:31+00:00April 28, 2023|Pricing Articles, Strategic Pricing|0 Comments

Are You Pricing Your Products Correctly?

Often, pricing strategies waste potential because they price products purely based on value. This article explains why this strategy falls too short and how behavioral pricing can open up additional potential for your pricing strategy.

By admin|2023-05-17T19:19:18+00:00April 28, 2023|Pricing Articles, Pricing Strategy|0 Comments

After the price hike frenzy, it’s time for precision pricing

Economic conditions are shifting fast, and an indiscriminate approach to pricing will not be a viable performance-enhancing lever in the foreseeable future. Consumer product (CP) companies will need to embrace a more structured, disciplined, scientific, and surgical approach to pricing. We call it “Precision Pricing.” The basic principles and practices presented here will help you navigate the next economic cycle more confidently from a pricing perspective and will put your organization on a path to building differentiated capabilities that will serve you well in the long run, as the authors explain.

By admin|2023-05-17T19:20:17+00:00March 31, 2023|Pricing Articles, Pricing Strategy|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.