Pricing Innovation
In this article, the author breaks down the three critical steps in the Innovation Pricing Process: internal research with economic value to customer, external research with voice of customer, and pricing strategy decisions.
How Pricing Research Can Protect Your Sales
Pricing Research can go a long way in helping you discover and create new opportunities for your business. Increasing your company’s prices can be a hard step, but it is pivotal for the health of any company. So whether your objectives are to reevaluate your current pricing structures or to raise prices, it is important to capitalize on the psychological pricing and set optimal price points, as the author explains.
6 Best Practices for Pricing Research
Businesses in all markets should constantly be looking for ways to increase profits and better optimize every aspect of their operation. One proven way to do so is by evaluating pricing strategies and utilizing solid pricing research to make sure they maximize profits. In this article, the author presents six best practices pricers should employ when conducting pricing research.
Boosting ASPs (Average Selling Prices) to Drive Profitability
In this article, the author digs deeper into average selling prices to identify opportunities to improve revenues and profits. He also presents a pricing case study in which ASPs were analyzed by a building materials company, which aimed to improve the impact of its pricing as well as the return on investment of a pricing function and appropriate pricing tools.
Are You Part Timing Pricing Strategy and Leaving Money on the Table?
In this article, the author explores how many businesses fail to include pricing research as part of their client and new product development research. He also points out the negative implications that often occur from failing to conduct pricing research and customer value perspective analysis.
A Legal and Ethical Pricing Challenge in Business Markets
For many pricers, it is easy to under- stand consumer’s end pricing options to gauge the strength of your own pricing strategy and market presence. However, in markets where pricing data is not publicly available, attaining any kind of competitor pricing information becomes a legal and ethical issue. In this article, the author examines challenges for pricers in these markets.
Theory of Relativity: Using Relative Price Points to Guide Consumer Behavior
The context in which consumers shop for products has a significant impact on buying behavior. Pricing and economic research has shown that consumers constantly make tradeoffs between the options put in front of them, whether consciously or not. In this article, the author presents four best practices pricing practitioners can apply to leverage relative price points and successfully restructure your portfolio.
Eight MedTech Buyer Trends to Watch in 2016 and Beyond
In this article, the author presents eight specific buyer trends that medical in- dustry suppliers should watch out for in 2016 as a result of increased profes- sionalization of provider procurement. This industry specific example provides pricing strategies that can be applied to multiple industries.