pandemic pricing Archives - Page 3 of 3 - Pricing Articles from Professional Pricing Society

Quick Test: Will Your Business Strategy Work Post-COVID?

As companies emerge from the COVID-19 lockdown into a new business reality, the winners will be those who remain attuned to sound strategies. As you’re developing your adapted business and pricing strategies, you’ll be looking to play to your core strengths, pivot to exploit competitor weaknesses, and take advantage of new white spaces in the market. In this article, the author presents a 3-step game-plan to fuel your post-pandemic strategy.

By admin|2022-04-12T17:13:53+00:00June 30, 2020|Pandemic Pricing, Pricing Analytics, Pricing Strategy|0 Comments

How Restaurants Can Survive Right Now

One of the industries suffering most acutely from the current COVID-19 pandemic and resulting social distancing requirements is the restaurant industry. In this article, the author provides actionable pricing strategies that restaurants can employ now to both survive the storm and also recover afterwards.

By admin|2022-04-12T19:52:07+00:00May 31, 2020|Pandemic Pricing, Pricing Articles, Restaurant Pricing|0 Comments

Is Customer Research During Uncertain Times Reliable?

The COVID-19 pandemic is causing global economic uncertainty and pricing challenges that are changing daily. One of these challenges is the need to continue to engage with customers to answer near and long-term pricing strategy questions. But will customer research be reliable during this time? The answer is yes, according to the author, who believes that customer research during the COVID-19 crisis can still produce reliable results when carefully implemented.

By admin|2022-04-12T19:39:57+00:00May 31, 2020|Pandemic Pricing, Pricing Analytics, Pricing Research|0 Comments

New Propositions and Pricing in the “Six-Feet” Economy

The impact of COVID-19 and the measurements that governments have taken to curb the spread of the coronavirus are dramatically disrupting our society and economy. The critical challenge for companies affected by this new “six-feet economy” will be to what extent they are able to renovate their value propositions and pass on cost increases to customers, as the authors explain.

By admin|2022-04-12T19:23:54+00:00May 31, 2020|Pandemic Pricing, Pricing Articles|0 Comments

Pandemic Price Response

For some organizations, the COVID-19 pandemic has created a crisis, while for others, it has created market opportunities. For all, it has forced quick and difficult pricing decisions. Price gouging, price promotions and discounts, and dramatic price increases and decreases have all occurred within the first months of COVID-19 reaching the European and American continents. Which tactic to execute, if any, can be revealed through thoughtfulness and analysis.

By admin|2022-04-12T17:58:29+00:00May 31, 2020|Pandemic Pricing, Price Increases, Pricing Analytics, Pricing Promotions|0 Comments

How to Navigate a Crisis and Keep Branding Intact with Pricing

How should businesses respond to a crisis, such as the current global COVID-19 situation? In times of crisis, we often see consumer backlash against companies perceived to be employing price gouging in order to capitalize on crisis supply and demand changes. But when are dynamic pricing techniques and price increase actually price gouging? In this article, we explore price gouging and dynamic pricing strategies and how they affect consumers' brand perception.

By admin|2022-04-12T20:52:09+00:00April 30, 2020|Consumer Pricing, Dynamic Pricing, Pandemic Pricing, Pricing Articles|0 Comments

Getting the Price Right to Strengthen Your Business in a Time of Crisis

While the main emphasis on COVID-19 is and should be on containing and mitigating the disease itself, we observe many companies struggling to get their pricing right and adapt to the rapidly evolving situation. We believe there is significant opportunity to emerge even stronger from the crisis and to strengthen your business by taking the medium-term perspective as economies will begin to recover.

By admin|2022-04-12T20:22:22+00:00April 30, 2020|Pandemic Pricing, Pricing Articles|0 Comments

Corona Virus: Emergency Pricing and Pricing Ethics

The rapid spread of the Coronavirus is causing uncertainty for consumers, suppliers and markets. Consumers decry increased prices in the face of a crisis, but suppliers are working to meet increased demand and prevent scarcity at a more rapid rate. Emergency situations call for emergency pricing responses, but what are the best responses for all concerned? In this article, the author explores the pricing complexity and ethical considerations pricers face in these types of situations.

By admin|2022-04-12T20:59:13+00:00March 31, 2020|Pandemic Pricing, Pricing Articles, Pricing Ethics|0 Comments

pandemic pricing

Article archives from the Pricing Pricing Society

Quick Links

Subscribe to Our Mailing List

Get in Contact

This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.