pricing strategy Archives - Page 5 of 11 - Pricing Articles from Professional Pricing Society

The Value Coach’s Playbook 1.1: Midfielders. Prepare to Quantify Value – Frame the Discussion

The need for coaching applies across all sports and virtually all collaborative pursuits. Great coaches prepare their team mentally and physically and help business teams achieve commercial excellence. Coaches understand the game, and most coaches are experienced players. Value management and value selling are collaborative business pursuits where good coaching helps business teams win, as the author explains.

By admin|2022-04-12T20:31:55+00:00April 30, 2020|Pricing Articles, Value Pricing|0 Comments

Ten Things that Could Derail Your Pricing Programs and What to Do About Them

In this article, the author outlines ten common reasons that strategic pricing projects get off track and what pricers can do to anticipate and prepare for the possible scenarios.

By admin|2022-05-14T14:10:52+00:00March 31, 2020|Journal of Professional Pricing, Pricing Articles, Pricing Strategy|0 Comments

Defensive Pricing: Are You Ready for this Unpleasant Necessity?

Don’t see an immediate need for defensive pricing? Demand is good, and competitors are behaving reasonably? But what if the economy should experience a material downturn? This article describes the pricing logic and capabilities which can protect a business and its pricing from competitor attack.

By admin|2022-04-13T23:06:27+00:00March 30, 2020|Journal of Professional Pricing, Pricing Articles, Pricing Strategy|0 Comments

In Pricing, What Is the Goal?

In pricing, what is the goal? Is it to increase profits, revenue, or some other metric? The obvious answer would be profit optimization, yet business experience repeatedly demonstrates that this is not necessarily the case. In this article, the author examines how varying methods of corporate valuation affect and drive the goals for pricing within various organizations.

By admin|2022-04-12T21:32:46+00:00February 28, 2020|Pricing Articles, Pricing Strategy|0 Comments

A Modern Pricing Manifesto

This article addresses the following question: what makes a modern pricing organization today? According to the author, it is a combination of architecture (legacy systems vs. cloud platforms), strategy (pricing strategy development, governance and revenue models), science (data science literacy and democratization) and deployment (execution, scalability and speed).

By admin|2022-04-12T21:21:52+00:00February 28, 2020|Pricing Articles, Pricing Strategy|0 Comments

Digital Pricing: Supporting Better and Faster Pricing Decisions

Digital pricing techniques have the potential to generate sustainable profits for a wide range of businesses, but using traditional pricing models is not an effective method for monetizing innovative solutions based on digital technology. In this article, the author explores examples of companies who have developed pioneering pricing solutions for digital and IoT technology offerings, and provides best practices for developing digital technology pricing strategies.

By admin|2022-04-13T18:15:21+00:00January 31, 2020|Digital Pricing, Pricing Articles|0 Comments

Playbook for Competitive Price Engagement

Anthropologists have identified a relatively consistent pattern in the structure of ancient civilizations: they tend to have a core, tributary (semi-periphery) zone, and raiding zone (periphery). Similarly, it can be argued that many companies serve three market segments: natural, competitive, and opportunistic. Sun Tzu would likely state that it is best to avoid directly engaging the raiding zone unless it can either be won and held peacefully or else engagement cannot be avoided. As it is with international engagements, so it is with company-competitive engagements.

By admin|2022-04-13T17:38:35+00:00January 31, 2020|Pricing Articles, Pricing Strategy|0 Comments

Subscription Pricing: Benefits, Metrics & Team Alignment

Subscription pricing is rapidly spreading across industries and by all accounts has passed the “tipping point” in broad market acceptance. Are you prepared to seize the opportunity, as your competitors are doing and as the market is demanding? Or will your business become a casualty of this disruptive pricing model? This article will present an overview of the best practices to follow when implementing subscription pricing.

By admin|2024-07-19T22:08:51+00:00December 31, 2019|Pricing Articles, Subscription Pricing|0 Comments

9 Must-Have to Implement Your Pricing Strategy Successfully

Pricing: no other lever has more impact on profitability. Once you have developed the perfect pricing strategy, you also have to develop an effective implementation strategy designed to drive the success of your pricing approach. Most of the time, strategy development is clean, but implementation is dirty and often fails to meet its full potential since crucial ingredients for success are lacking. In this article, the author presents nine key success factors for achieving the goal of a successful pricing strategy implementation.

By admin|2022-05-14T15:45:38+00:00November 30, 2019|Pricing Articles, Pricing Strategy|0 Comments

The Many Flavors of Price Variance

When crafting a corporate policy, it is important to translate a company’s reality into pricing rules that can be easily understood and applied across the board. Looking at price variances in a few different ways can help you better understand that reality. In this article, the author explores and explains multiple types and drivers of price variance and their implications for developing pricing strategies.

By admin|2022-05-14T15:20:45+00:00November 30, 2019|Price Variance, Pricing Articles|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.