pricing strategy Archives - Page 8 of 11 - Pricing Articles from Professional Pricing Society

Price Increases: Get it right this time by following these 8 steps

Brad Soper (Brad.Soper@simon-kucher.com) is a Partner at Simon-Kucher & Partners and leads the US B2B practice. He has more than 10 years of consulting experience and is an expert in pricing strategy, sales effectiveness and pricing improvement transformation programs. Hendrik von der Brelie (Hendrik.Brelie@simon-kucher.com) is a Director at Simon-Kucher & Partner and co-leads the Building Materials vertical. He has more than 7 years of consulting experience in B2B and is an expert in price setting and price implementation programs. Dave Clement (Dave.Clement@simon-kucher.com) is a Director at Simon-Kucher and Partners and co-leads the Building Material vertical. He has more than 6 years of consulting experience in B2B and is an expert in pricing governance, customer segmentation & go-to-market strategy programs.

By admin|2023-10-29T18:34:38+00:00June 30, 2018|Price Increases, Pricing Articles|0 Comments

Pricing Innovation

In this article, the author breaks down the three critical steps in the Innovation Pricing Process: internal research with economic value to customer, external research with voice of customer, and pricing strategy decisions.

By admin|2023-10-29T18:26:53+00:00June 30, 2018|Pricing Articles, Pricing Research, Pricing Strategy|0 Comments

How Pricing Research Can Protect Your Sales

Pricing Research can go a long way in helping you discover and create new opportunities for your business. Increasing your company’s prices can be a hard step, but it is pivotal for the health of any company. So whether your objectives are to reevaluate your current pricing structures or to raise prices, it is important to capitalize on the psychological pricing and set optimal price points, as the author explains.

By admin|2023-10-22T18:01:54+00:00March 31, 2018|Pricing Articles, Pricing Research, Pricing Strategy|0 Comments

Data’s Impact on Pricing Strategies

Stephan M. Liozu is Chief Value Officer of the Thales Group (www.thalesgroup.com) and Chief Marketing Officer of Thales Inc. in the USA. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer Business Model Innovation Coach. He authored four books, Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). Stephan sits on the Advisory Board of LeveragePoint Innovation and of the Professional Pricing Society. He is a Strategic Advisor to 360pi, The Kini Group, and PriceSenz.

By admin|2023-10-22T18:01:33+00:00March 31, 2018|Data Management, Pricing Articles, Pricing Strategy|0 Comments

Cash and the Consumer: Strange Bedfellows

In this article, the author examines the continued use of cash for payments, despite the global availability of electronic payments, and some of the psychological explanations explaining certain customers’ continued insistence on using cash is certain situations. The author also examines how the use of cash versus electronic payment affects consumers’ perceptions and behaviors in certain situations.

By admin|2023-10-22T18:01:45+00:00March 31, 2018|Cash Payments, Pricing Articles, Pricing Models|0 Comments

The Impossible Trinity of Modern Pricing

In this article, the author explores the 'impossible trinity' in pricing, which has to do with the three key features aphorism (good quality, nice look and low price), and how this trinity relates to customer price perception.

By admin|2023-10-21T20:14:01+00:00February 28, 2018|Pricing Articles, Pricing Strategy|0 Comments

Promotion Excellence

Jos Eeland is Director at Simon-Kucher & Partners, Amsterdam, and also part of the firm's global Competence Center Consumer & Retail. Franka Reuvers is a Senior Consultant with Simon-Kucher & Partners, Amsterdam, who focuses on focus on marketing and brand strategy, value-based pricing and promotion excellence. Görkem Erdem is a Senior Consultant at Simon-Kucher & Partners, Amsterdam, focusing on value based pricing, promotion strategy and product management. Mark Helder is a Consultant with Simon-Kucher & Partners, Amsterdam, with expertise in portfolio optimization, promotion excellence and value based pricing.

By admin|2023-10-21T20:05:55+00:00February 28, 2018|Pricing Articles, Promotional Pricing|0 Comments

What have discounts done for us?

In this article, the author examines the pros and cons of discounting strategies and special pricing promotions, including offering insights and best practices for how frequently to use discounts and ways to design them profitably, using humorous parallels from the classic film Monty Python’s Life of Brian to drive home his points in a memorable way.

By admin|2023-10-21T19:37:33+00:00January 31, 2018|Discount Pricing, Pricing Articles|0 Comments

The Dangers of a Low Price

Economists would have us believe that no price is too low. But as pricers, we know that this is not the case, as our price communicates a great deal to our customers about the value of our product or service. In this article, the author examines the importance of the price-quality effect in developing profitable pricing strategy.

By admin|2023-10-21T19:30:01+00:00January 31, 2018|Pricing Articles, Pricing Strategy, Value Pricing|0 Comments

BankThink How to go from free to fee without a customer revolt

In this article, the authors examine the difficulties pricers face in moving from a “free” to a “fee-based” service, and present four valuable lessons learned from examples of this type of transition in both the digital and banking industries. This industry specific example is valuable for pricers in any industry faced with the need to monetize free services without angering or alienating customers.

By admin|2023-10-21T19:23:02+00:00January 31, 2018|Pricing Articles, Pricing Strategy|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.