subscription pricing Archives - Page 2 of 3 - Pricing Articles from Professional Pricing Society

This is The Most Important Pricing Trend of 2021

The COVID-19 economy has forced rapid and significant changes in many business and pricing models globally. Most significantly, it has driven the rise of subscription pricing in industries that previously would not have considered a complete pricing strategy transformation necessary. In 2021, we are seeing three trends around subscription pricing which are game-changers and which both B2B and B2C businesses should be keeping a close eye on this year.

By admin|2022-03-24T23:42:26+00:00March 30, 2021|Pricing Articles, Pricing Trends, Subscription Pricing|0 Comments

How to Introduce Usage-Based Pricing

Usage-based pricing is one of the themes in 2021. Both product-led growth and service-led growth strategies work best when there is an element of usage-based pricing. But where to start? In this article, the author walks through the best way to layer in usage-based pricing.

By admin|2022-04-08T18:01:58+00:00January 31, 2021|Journal of Professional Pricing, Pricing Articles, Usage-Based Pricing|0 Comments

Nike: The Dark Horse of Digital Fitness

Nike’s digital strategy has been building towards a dream of personalization at scale. The lynchpin of this strategy is the Nike membership program, which allows Nike to digitize customer interactions. Their app ecosystem allows Nike to collect data on customers that power personalized commerce experiences. One of those apps is Nike Training Club. In this article, the author explores how Nike employs Freemium strategies to engage new users and then moves into personalized subscriptions, product sales and more to maintain customer relationships.

By admin|2022-04-11T16:47:26+00:00October 31, 2020|Digital Pricing, Pricing Articles, Subscription Pricing|0 Comments

Does Spotify Deserve to be a Punching Bag?

Does Spotify, the current global leader in music streaming, deserve to be the punching bag for the entire streaming music industry? Or does the problem lie elsewhere in the revenue and royalties stream? In this article, the author examines the role of streaming services in the music industry and the implications of streaming as a pricing model.

By admin|2022-04-12T16:57:44+00:00June 30, 2020|Pricing Articles, Subscription Pricing|0 Comments

Is Product-As-A-Service the Secret Sauce to Increased Profitability?

In the same way that we see ”Software-as-a-Service” in IT solutions, we are increasingly moving to a world in which manufacturers sell the performance of their products and systems rather than the products themselves, or a “Product-as-a-Service” approach. In this article, the author presents findings and strategies derived from a recent, in-depth market study of the Product-as-a-Service evolution.

By admin|2022-04-12T21:38:38+00:00February 28, 2020|Pricing Articles, Pricing Strategy, Subscription Pricing|0 Comments

Is That Membership Paying Off?

There is an assumption that certain low-cost providers (think Costco, Amazon, Target, or Walmart, for example) must necessarily have the lowest prices on a given item. However, that assumption is often false. Brands count on customers being sticky and not comparison shopping for every single item. The presence of a membership fee makes that stickiness even truer, as the author explains.

By admin|2022-05-14T14:56:10+00:00December 31, 2019|Pricing Analytics, Subscription Pricing|0 Comments

Subscription Pricing: Benefits, Metrics & Team Alignment

Subscription pricing is rapidly spreading across industries and by all accounts has passed the “tipping point” in broad market acceptance. Are you prepared to seize the opportunity, as your competitors are doing and as the market is demanding? Or will your business become a casualty of this disruptive pricing model? This article will present an overview of the best practices to follow when implementing subscription pricing.

By admin|2024-07-19T22:08:51+00:00December 31, 2019|Pricing Articles, Subscription Pricing|0 Comments

Why Is Every Streaming Service Using the Same Pricing Model?

Streaming services are the big rage, but instead of aggregating and creating discounted bundles, each streaming service is selling “take it all or nothing” deals. Streaming services need to put a little more thought into their pricing strategies and provide more affordable options, as the author explains.

By admin|2024-07-19T22:05:59+00:00December 31, 2019|Pricing Articles, Subscription Pricing|0 Comments

Subscription-Based Software Pricing: How to Migrate Customers from a Perpetual to a Subscription Model?

In this digital age, an increasing number of both business-to-business and business-to-consumer companies are engaging in a pricing transition from traditional outright purchase or perpetual pricing model to a subscription-based pricing model. In this article, the author lays out key steps to take when switching from perpetual software licenses to subscription pricing models. He also addresses common objections to this pricing transition and solutions to address these concerns.

By admin|2022-05-14T17:40:55+00:00July 31, 2019|Pricing Articles, Subscription Pricing|0 Comments

Cloudified Pricing – Coming to an Industry Near You

Regardless of industry, companies need to better understand and more confidently embrace the ways in which subscription- and consumption-based models will change their business, the new strategies that will apply, and the new practices they will need to establish, as the authors explain.

By admin|2022-05-26T20:36:49+00:00June 30, 2019|Digital Pricing, Journal of Professional Pricing, Subscription Pricing|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.