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Pricing and Planning: Should You Increase Prices?

If you have not raised prices for two or more years, you should be considering a price change. However, this can be challenging for some industries, including Software as a Service (SaaS). There is a growing concern among buyers that they have too many SaaS solutions and that they are paying too much for them. This has given rise to the notion of “SaaS Inflation” and the emergence of a category of SaaS spend management platforms. What is the best price increase strategy in this current environment?

By admin|2023-12-20T21:27:11+00:00December 22, 2023|Price Increases, Pricing Articles|0 Comments

The Top 10 Mistakes in Pricing Research

Pricing research plays a crucial role in understanding and optimizing the pricing aspect of the decision landscape, enabling businesses to plan actions that drive their success. Unfortunately, many companies make the mistake of developing products or defining services based on internal factors rather than considering pricing research which finds out what customers are truly willing to pay for. In this article, the author outlines the top 10 mistakes pricers need to avoid when designing and implementing pricing research.

By admin|2023-12-20T21:24:57+00:00December 22, 2023|Pricing Articles, Pricing Research|0 Comments

Restaurants are Fighting Inflation and Raising Profits with a Secret Weapon

Determining a pricing strategy can be overwhelming, especially in an era of inflation and uncertainty in the macroeconomy. This has been especially true in the restaurant industry. In 2023, restaurants have faced a slew of challenges, from slower foot traffic to higher supply costs. However, some restaurants are defying expectations and actually earning healthy profits by harnessing the power of pricing analytics. With steady guidance, restaurant chains can use pricing analytics to distill the deluge of information into actionable insights and higher profits, as the author explains.

By admin|2023-12-20T21:25:42+00:00December 22, 2023|Inflation Pricing, Pricing Articles, Restaurant Pricing|0 Comments

Growth during volatility: The competitive edge through pricing, sales, and marketing

In this article, the author discusses how Business-to-Consumer (B2C) companies can apply tactics in pricing, sales, and marketing to edge out competitors and find success during times of volatility. Consumer business executives must continue to invest in sales and marketing budgets and apply them strategically. Similarly, leaders must know how to respond quickly to address and capitalize on changing consumer spending behaviors, as the author explains.

By admin|2023-12-20T21:28:44+00:00December 22, 2023|Global Pricing, Inflation Pricing, Pricing Articles, Recession Pricing, Strategic Pricing|0 Comments

Is There a PERFECT Pricing Model?

The question of the right pricing model is a topic of heated and controversial debate in the pricing community. There is no simple answer to this question - but here is what you can look out for.

By admin|2023-11-17T21:45:40+00:00November 30, 2023|Pricing Articles, Pricing Strategy|0 Comments

Restaurant cost and price increases: The value of digital and loyalty initiatives

Most restaurants anticipate being affected by recession and cost increases over the next year. How can brands continue to drive growth with price differentiation and digital & loyalty initiatives? Although specific to the restaurant industry, this article offers insights for pricing in the currently challenging global economy that can be applied across numerous industries.

By admin|2023-11-17T21:44:59+00:00November 30, 2023|Pricing Articles, Restaurant Pricing|0 Comments

What is price sensitivity and why should EVERY e-commerce business measure it?

Every e-commerce manager strives (or rather should strive) to boost conversion rates while still keeping margins intact. But let's face it, it's a tricky one. More often than not, you gain one while losing the other. But it doesn't have to be this way. With the awareness of your products' price sensitivity, you can increase conversions without sacrificing your margins, as the author explains.

By admin|2023-11-17T21:43:47+00:00November 30, 2023|eCommerce Pricing, Pricing Articles|0 Comments

Mastering the Price Wars: Thriving in Competitive Markets

Successfully navigating pricing challenges in a competitive environment requires a comprehensive understanding of your value proposition, segmented by customer type, and supported by price data and pre-approved responses. With these in place, your business will be in a strong position to rise above the competition, as the author explains.

By admin|2023-11-17T21:44:19+00:00November 30, 2023|Competitive Pricing, Pricing Articles|0 Comments

The 5 pitfalls of conjoint analysis in pricing research

Conjoint analysis is one of the most popular methods used to measure the preferences of individuals or groups. It determines, for instance, the degree to which consumers value specific products, which then helps in developing sound pricing strategies. However, this method has some pitfalls that can hinder its effectiveness and application in pricing research, which the author addresses in this article.

By admin|2023-11-17T21:43:13+00:00November 30, 2023|Pricing Articles, Pricing Research|0 Comments

SaaS Discounting Practices and Pricing

Many companies say that a discount is an investment, but they don’t really treat it that way. There is no analysis of the scale of the investment and the expected return, and when there is, there is seldom any follow-up to see if the return on the discount was realized. In this article, the author outlines several common types of discounting as well as common pitfalls of these approaches and best practices for implementation. Although the examples are B2B and Software-as-a-Service (SaaS) specific, the pricing insights in this article are applicable for pricers across industries.

By admin|2023-10-31T16:41:22+00:00October 31, 2023|Pricing Articles, SaaS Pricing|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.