Pricing Articles Archives - Page 19 of 44 - Pricing Articles from Professional Pricing Society

Usage Based Pricing in Subscription Business

To remain competitive in fast-paced environments, companies have opted for various improvements across their product features, supply chains, and services offered. But perhaps most noteworthy are those that flip business models on their heads by moving to subscription and usage-based pricing models. This article analyzes seven types of usage-based pricing models, the benefits and challenges of each, and how these models can be harnessed to develop customer trust and loyalty over time.

By admin|2022-04-08T15:30:06+00:00September 30, 2021|Journal of Professional Pricing, Pricing Articles, Subscription Pricing|0 Comments

Don’t Negotiate Prices if You Care About Your Customer Relationships

This article describes lessons learned from a pricing professional’s several ride-alongs with sales reps in many industries. Although these trips were all unique in many ways, there were a few important commonalities that re-shaped the author’s thinking on the role pricing should play in a sales relationship, which he summarizes here.

By admin|2022-03-24T16:36:06+00:00September 30, 2021|Pricing Articles|0 Comments

Should You Raise Prices Right Now?

As inflation rises, more companies are announcing price increases. These are six factors to consider when deciding whether to follow suit, as the author explains.

By admin|2022-03-24T18:16:05+00:00August 31, 2021|Inflation Pricing, Price Increases, Pricing Articles|0 Comments

Experience Economy Set to Profit from Renewed Pricing Power

With wide-scale vaccine rollouts well underway, our entry into a post-pandemic world is already a reality for some and an inevitability for others. Those within the experience economy who establish strong pricing strategies by capitalizing on their pricing power, gaining consumer confidence, considering consumer behavior, and identifying value drivers will maximize profits, overcome pandemic-related losses, and set the groundwork for long-term success. One thing is for sure – there’s no time to lose, as the author explains.

By admin|2022-03-24T17:57:55+00:00August 31, 2021|Pandemic Pricing, Pricing Articles|0 Comments

Seven Keys to Successfully Increasing Prices in 2021

In today’s post-pandemic, rising inflation economy, most companies realize a need for a price change. If you are considering a price increase today, which you likely are, here are the seven key factors for enabling a price increase to succeed.

By admin|2022-03-24T17:27:44+00:00August 31, 2021|Inflation Pricing, Pandemic Pricing, Price Increases, Pricing Articles|0 Comments

Pricing and Promotions: the Analytics Opportunity

Many retailers underestimate the value of coordinating decisions on pricing and promotions. A new pricing analytics approach can help.

By admin|2022-03-24T17:22:16+00:00August 31, 2021|Pricing Articles, Pricing Promotions, Retail Pricing|0 Comments

Five Steps to More Profitable Chemicals Pricing

Pricing of standard chemicals is complex. Differences in supplier prices are larger than the laws of supply and demand would account for, and volatility is higher for a variety of reasons. By understanding and mastering this complexity, chemical companies can improve margins by up to 3 percentage points, as the authors explain.

By admin|2022-03-24T20:14:20+00:00July 31, 2021|Pricing Articles, Pricing Strategy|0 Comments

Value Pricing in the Gross Profit Margin Trap

GP% (Gross Profit Margin) is used broadly for pricing decisions across many organizations, namely those which transition from a legacy in cost-based pricing towards a more value-based pricing approach. However, GP% is not an appropriate measure for price setting. Employing GP% in value pricing is just one of many examples where an overly simplistic compromise is often made, sometimes putting a business into bedlam, as the author explains.

By admin|2022-03-24T19:29:17+00:00July 31, 2021|Pricing Articles, Value Pricing|0 Comments

The Correlation Between Price and Consumer Preference

This case study outlines a pricing transformation project that provided $3 million in short-term pricing opportunities and $10 million in long-term margin improvement opportunities. The project realized these outcomes by harnessing consumer pricing research to determine if different customer segments shopped using specific retail channels, and if so, which products should be offered through each retail channel, and at what price.

By admin|2022-03-24T22:26:05+00:00June 30, 2021|Consumer Pricing, Pricing Articles, Retail Pricing|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.