A Primer on Carbon Pricing, True Pricing, and Product Pricing
In this paper, the author explores the concepts of carbon pricing, true pricing and their relationship with product pricing highlighting its benefits, challenges, and potential solutions.
Are You Pricing Your Products Correctly?
Often, pricing strategies waste potential because they price products purely based on value. This article explains why this strategy falls too short and how behavioral pricing can open up additional potential for your pricing strategy.
Pricing and New Product Development
Decision makers need a clear roadmap for integrating pricing into the New Product Development (NPD) process. This paper provides a roadmap for how best to integrate pricing in the new product development process, including timing of execution and methodologies and resources to deploy.
Has Apple Reached its Price Limit, or is There Still Room to Grow?
Apple has an impressive history of breaking price barriers, but consumers were surprised to see a price cut at this year’s iPhone launch. Based on findings of a recent Simon-Kucher study, technology experts Nick Zarb and Nathan Weinrauch discuss what this means for Apple’s future revenue growth.
Do CPG Companies Really Have Control over Pricing?
Which price and price differences can Consumer Packaged Goods (CPG) companies actually control, and what does the report of higher prices really mean? In this article, the author will explore how much control CPG companies actually have over their prices, which prices they should attempt to manage, and best practices for successfully executing these strategies.
6 eCommerce Pricing Experiments That You Can Run Today
Bryan Eisenberg recently published the book “Be Like Amazon: Even a Lemonade Stand Can Do It” (co-authored by Jeffrey Eisenberg and Roy H. Williams) outlining some of the eCommerce giant’s most successful strategies. In this article, the author explores some of Amazon’s pricing strategies outlined in the book, and provides tips for how eCommerce pricers can implement these strategies in their own pricing tests.
It’s Time to Ban Hidden Fees
Bait-and-surcharge pricing, marketing an attractive price to gain consumer interest and adding mandatory fees at the time of purchase, is becoming the norm in many industries. In this article, the author explores this tactic and why it is unethical, but also why it is difficult for companies to abandon due to the effects it has on market competition and customer perception.
Evolving Product Strategy in a Growing Industry
In this article, the author examines new product pricing during the multiple stages of product development and market evolution. He uses the global mobile device market as a case study to demonstrate the application of different pricing strategies by various players in this highly competitive space.