Economic Rollercoaster: Riding the Waves of Uncertainty with Price Agility
Author: Kirk Jackisch As we venture into the second half [...]
Excerpt from “Pricing Architects”
Author: Frederico Zornig This article in an excerpt from [...]
Pricing For The Planet Manifesto:10 Propositions To Help Any Company Drive Their Transformation Toward Sustainability While Monetizing It
Monetization for sustainability is the act of incorporating sustainable business practices that promote environmental and social responsibility into a company's operations in order to generate profits. This approach involves building brand equity, gaining competitive advantage through differential value, creating new revenue streams, and improving pricing. This allows us to get a reward for those in the value chains that create a true positive impact through sustainability solutions.
How to Play the Pricing Game
Why do people disagree on what prices to charge? Because pricing is a game, in the game-theory sense, and by definition a game cannot be solved. In this article, the author explores why we might be startled, even shocked, by disagreements when making pricing (and related) decisions, using over 16 billion simulated futures from the Top Pricer Tournament™, based on pricing strategies submitted by 2,239 executives, managers, consultants, students, and professors.
Pricing and Commercial Agility in Volatile Markets
With market volatility continuing for the foreseeable future, leaders need to play both offense and defense at the same time. Make sure you are approaching each offering in a distinct way and not using a “one size fits all” approach to your strategy. Your profitability depends on it, as the author explains
How High-Tech Companies Can Defy Macro Pressures, Grow Revenue and Margin
An inauspicious start to the year has been especially troubling for high-tech manufacturing, software and services companies. The uncertainty in the economy right now is a universal burden, but high-tech firms that have spent more than a decade riding the wave up are suddenly faced with tough decisions and sizable threats to the top- and bottom-line. In this article, we uncover how AI and data science can help companies capture more margin and revenue despite external economic challenges.
Calling the peak of inflation: Rocketing up, parachuting down
Current macroeconomic conditions represent a once-in-a-decade opportunity to win market share and maintain healthy margins. Across industries, and especially from those players at the top of supply chains, companies are reporting supply chain and wholesale price drops. In stark contrast to the past three years, this represents an opportunity to capture volume while also maintaining strong margins. Companies need to capitalize with price leadership, as the authors explain.
Streaming Services Continue to Battle
Streaming services have begun coming around to the revelation that they cannot spend endless piles of cash on content creation indefinitely. They have to innovate to grow their subscriber base. Some innovations – such as alternative pricing models - have been successfully launched, some are still in progress, and some companies are having to change their game plans, leadership, or sometimes even both, as the author explains.
Generative AI, SaaS innovation, Value, and Pricing
Generative Artificial Intelligence (AI) is attracting a lot of interest as an innovation platform. How will generative AI be used to create value? How will that value be priced? Artificial Intelligence (AI) will rewrite the software business as we know it, including how we understand value and use it to price. The model driven approach to pricing will accelerate rapidly, fed by AI generated models, as the author explains.
Pricing Sustainable Products: 7 Ways to Price Competitively
With the right business practices in place, sustainability and affordability don’t need to be mutually exclusive. And as green products become more the rule than the exception, they shouldn’t be, as the author explains.