How can businesses offer discounts while maintaining margin control? The idea is to offer discounts to the public while effectively controlling those discounts based on margin calculations conducted by your team. In this article, the author presents a model for a tool to calculate the maximum sales discount feasible while still maintaining a minimum expected margin.
In the current post-pandemic, high inflation economy, organizations are consistently looking for pricing strategies that will give them a competitive advantage. Penetration pricing is one that people may default to in this current economy, but it may not be the best strategy. In this article, the author explains the pros and cons of penetration pricing and presents factors for pricers to consider when implementing this strategy.
Open AI systems have a major role to play in pricing. But, for now, human experts are still needed to wield this powerful new tool, as the authors explain.
Many companies are implementing API strategies and will need to price API access. Many more want to know how “their data is being used in a world where AI is making data of all kinds much more valuable. One company that recently tried to implement API pricing changes is Reddit. Reddit had good reasons to implement API pricing, and they did say what these reasons are, but they made several mistakes that have led to significant user pushback. Given their recent challenges, what can we learn from the Reddit experience?
Author: Kirk Jackisch As we venture into the second half [...]
Author: Frederico Zornig This article in an excerpt from [...]
Monetization for sustainability is the act of incorporating sustainable business practices that promote environmental and social responsibility into a company's operations in order to generate profits. This approach involves building brand equity, gaining competitive advantage through differential value, creating new revenue streams, and improving pricing. This allows us to get a reward for those in the value chains that create a true positive impact through sustainability solutions.
Why do people disagree on what prices to charge? Because pricing is a game, in the game-theory sense, and by definition a game cannot be solved. In this article, the author explores why we might be startled, even shocked, by disagreements when making pricing (and related) decisions, using over 16 billion simulated futures from the Top Pricer Tournament™, based on pricing strategies submitted by 2,239 executives, managers, consultants, students, and professors.
With market volatility continuing for the foreseeable future, leaders need to play both offense and defense at the same time. Make sure you are approaching each offering in a distinct way and not using a “one size fits all” approach to your strategy. Your profitability depends on it, as the author explains
An inauspicious start to the year has been especially troubling for high-tech manufacturing, software and services companies. The uncertainty in the economy right now is a universal burden, but high-tech firms that have spent more than a decade riding the wave up are suddenly faced with tough decisions and sizable threats to the top- and bottom-line. In this article, we uncover how AI and data science can help companies capture more margin and revenue despite external economic challenges.