Pricing Articles Archives - Page 10 of 44 - Pricing Articles from Professional Pricing Society

7 Lessons on Dynamic Pricing (Courtesy of Bruce Springsteen)

Some fans were outraged when man-of-the-people Bruce Springsteen charged more than $5,000 per seat for his upcoming concert. The high prices were the result of a dynamic pricing system, in which prices are adjusted upward in response to strong demand. This controversy illustrates seven lessons that managers should keep in mind when adjusting prices, including the need for clear communications, longtime customers’ expectation that they deserve a discount, and the fact that high prices will raise expectations about quality and service.

By admin|2023-02-24T17:58:24+00:00February 28, 2023|Consumer Pricing, Dynamic Pricing, Pricing Articles|0 Comments

Consumer Brands: Pricing Power Moves for Higher Profits

For many brands, important cost components will continue to erode the bottom line in 2023. With most brands taking some price increases in 2021-2022, signs of softening demand may be a looming reality for a variety of industries, brands, and sections of any given brand’s markets. What should companies do to combat these economic factors? In this article, the author looks in some detail at three pricing power moves that illustrate that consumer brands always have additional pricing power to find, nurture, and harvest.

By admin|2023-02-24T18:00:22+00:00February 28, 2023|Consumer Pricing, Pricing Articles, Strategic Pricing, Subscription Pricing|0 Comments

Five ways to ADAPT pricing to inflation

Price adjustments due to inflation call for nuanced approaches that, when done well, can strengthen customer relationships and overall margins. Simply raising prices amid inflation has the potential to hurt customer relationships. Opportunity exists to forge a new partnership with customers, helping address their pain points while preserving margins. There are five key ways for companies to ADAPT to sales-led pricing while maintaining long-term value, as the authors explain.

By admin|2023-02-24T17:57:27+00:00February 28, 2023|Inflation Pricing, Pricing Articles, Recession Pricing|0 Comments

Supply Chain Crisis: Defining Better Pricing Principles for B2B Companies

As 2023 begins, many B2B companies are still experiencing the effects of the supply chain crisis that defined much of 2022. Unfortunately, there is no single one-size-fits-all solution to tackling the pricing implications of the current global supply chain crisis. However, by applying the pricing principles in this article, B2B companies can deliver better results in the near term and be better prepared for future supply chain challenges, as the authors explain.

By admin|2023-01-30T18:07:48+00:00January 31, 2023|B2B Pricing, Pricing Articles, Supply Chain Pricing|0 Comments

Implementing Successful Price Changes

Every commercial leader understands the effort that goes into setting the right price, so it’s important not to overlook some basic actions to mitigate the risk of falling short of your goals. In this article, the author outlines three critical steps for determining the effectiveness of your pricing initiatives.

By admin|2023-01-30T18:12:31+00:00January 31, 2023|Price Increases, Pricing Articles|0 Comments

Power of Pricing Analytics in Retail and E-Tail Decision Making

For retail and e-tail businesses, there are significant benefits to working with pricing analytics experts who have high-level pricing analytical skills and can use a company’s data to inform pricing and create new pricing opportunities, especially in the areas of e-commerce and competitive intelligence. In this article, the author presents best practices for applying pricing analytics tactics to large, dynamic retail businesses which can be used by pricers operating in these markets.

By admin|2023-01-30T18:06:24+00:00January 31, 2023|eCommerce Pricing, Pricing Analytics, Pricing Articles, Retail Pricing|0 Comments

Managing Pricing Complexity can Become an Advantage

There is no denying that pricing is the most complex discipline in an organization. However, your customers do not care about your complexity. They do not want to be on the receiving end of it. They have options and will clearly move on to another vendor. So how do you manage the pricing complexity that is increasing daily in these changing market conditions?

By admin|2023-01-30T18:01:03+00:00January 31, 2023|Price Management, Pricing Articles, Pricing Strategy|0 Comments

Pricing Pains are Hiding in Your Dated ERP

Enjoy this throwback article from 2020, recently updated for current context, and one of the most popular Zilliant articles to date. It details how companies tend to shortchange their pricing capabilities by conforming to the limitations of their aging ERP (Enterprise Resource Planning) system, and how a real-time pricing engine offers a way out.

By admin|2023-01-30T18:11:09+00:00January 31, 2023|Pricing Articles, Pricing Software|0 Comments

Net Revenue Retention Impacts the Value of Your Company

Earlier in November, TechCrunch published an article entitled: “What’s the right NDR target for SaaS startups? And why pricing could be key to moving the NDR needle.” In this paper, the author, who publishes frequently on the topic of Pricing and NDR (Net Dollar Retention or more generally NRR for Net Revenue Retention), explores some of the key points from the article and adds some further thoughts on how pricing and packaging strategy are central to growing NDR. Pricing and NDR is a critical theme for pricing professionals as we go into 2023, as the author explains.

By admin|2022-12-27T22:12:31+00:00December 31, 2022|Pricing Analytics, Pricing Articles, Pricing Strategy|0 Comments

Price Walls and Demand Curves in Pricing Strategies

In this article, the author explains the concept of price walls – psychological price points where small price changes generate significant changes in sales volume and revenue – and why they – as well as understanding what an actual demand curve looks like for a specific product or product, family, or service – are critical components for developing a successful pricing strategy.

By admin|2022-12-27T22:04:45+00:00December 31, 2022|Price Elasticity, Pricing Analytics, Pricing Articles|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.