Pricing Articles Archives - Page 4 of 44 - Pricing Articles from Professional Pricing Society

Resilient Pricing for an Uncertain World

Companies usually weather brief periods of market volatility by adjusting price levels or package sizes. But most B2B companies now expect the current volatility and uncertainty to persist. This creates the need for companies to use a wider range of pricing tactics and to make strategic investments in pricing tools and processes. Resilient pricing enables companies to explore growth opportunities instead of focusing on defense and survival—and to build a bulwark against future volatility, as the authors explain.

By admin|2024-01-29T17:58:28+00:00January 31, 2024|Inflation Pricing, Pricing Articles, Pricing Strategy, Recession Pricing|0 Comments

The Discount Effect: How it Holds Back Salesforce Effectiveness

While discounting is the symptom that needs to be fixed, a full understanding of the underlying root causes that drive this behaviour is key to improving sales performance. Ultimately, management needs a clear line-of-sight to both: does your business have what it takes?

By admin|2024-01-29T17:58:14+00:00January 31, 2024|Discount Pricing, Pricing and Sales, Pricing Articles|0 Comments

Train Your Pricing Muscle

In the current economic climate with increased cost of capital and sustained high inflation across global markets, it’s important for your organization to have an effective annual price increase process in place. As we enter the new year, now is the time to start thinking about your next annual price increase, as the authors explain.

By admin|2024-01-29T17:57:59+00:00January 31, 2024|B2B Pricing, Price Increases, Pricing Articles, Pricing Strategy|0 Comments

Subscription: 4 tips on how to do it “the Amazon Way”

In this article, the author explores how Amazon became the biggest player in the subscription economy and explains what you can learn from Amazon Prime for your business model. This article is especially helpful for pricers currently working with or seeking to implement a subscription pricing model.

By admin|2024-01-29T17:57:44+00:00January 31, 2024|Pricing Articles, Pricing Strategy, Subscription Pricing|0 Comments

3 Trends to Watch for in 2024

Author: Mike Slavin The new year is here, and pricing [...]

By admin|2024-01-29T17:57:25+00:00January 31, 2024|Pricing Articles, Pricing Trends|0 Comments

Patience K. Mutiso, CPP is joining PPS’s Board of Advisors

The Professional Pricing Society (PPS) proudly announces that Patience K. Mutiso, CPP is joining PPS’s Board of Advisors, effective January 1, 2024.

By admin|2023-12-20T21:29:32+00:00December 22, 2023|PPS Announcements, Pricing Articles|0 Comments

Pricing and Planning: Should You Increase Prices?

If you have not raised prices for two or more years, you should be considering a price change. However, this can be challenging for some industries, including Software as a Service (SaaS). There is a growing concern among buyers that they have too many SaaS solutions and that they are paying too much for them. This has given rise to the notion of “SaaS Inflation” and the emergence of a category of SaaS spend management platforms. What is the best price increase strategy in this current environment?

By admin|2023-12-20T21:27:11+00:00December 22, 2023|Price Increases, Pricing Articles|0 Comments

The Top 10 Mistakes in Pricing Research

Pricing research plays a crucial role in understanding and optimizing the pricing aspect of the decision landscape, enabling businesses to plan actions that drive their success. Unfortunately, many companies make the mistake of developing products or defining services based on internal factors rather than considering pricing research which finds out what customers are truly willing to pay for. In this article, the author outlines the top 10 mistakes pricers need to avoid when designing and implementing pricing research.

By admin|2023-12-20T21:24:57+00:00December 22, 2023|Pricing Articles, Pricing Research|0 Comments

Restaurants are Fighting Inflation and Raising Profits with a Secret Weapon

Determining a pricing strategy can be overwhelming, especially in an era of inflation and uncertainty in the macroeconomy. This has been especially true in the restaurant industry. In 2023, restaurants have faced a slew of challenges, from slower foot traffic to higher supply costs. However, some restaurants are defying expectations and actually earning healthy profits by harnessing the power of pricing analytics. With steady guidance, restaurant chains can use pricing analytics to distill the deluge of information into actionable insights and higher profits, as the author explains.

By admin|2023-12-20T21:25:42+00:00December 22, 2023|Inflation Pricing, Pricing Articles, Restaurant Pricing|0 Comments

Growth during volatility: The competitive edge through pricing, sales, and marketing

In this article, the author discusses how Business-to-Consumer (B2C) companies can apply tactics in pricing, sales, and marketing to edge out competitors and find success during times of volatility. Consumer business executives must continue to invest in sales and marketing budgets and apply them strategically. Similarly, leaders must know how to respond quickly to address and capitalize on changing consumer spending behaviors, as the author explains.

By admin|2023-12-20T21:28:44+00:00December 22, 2023|Global Pricing, Inflation Pricing, Pricing Articles, Recession Pricing, Strategic Pricing|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.