Pricing Articles Archives - Page 25 of 44 - Pricing Articles from Professional Pricing Society

Pricing New Digital Products Amidst Uncertainty

Pricing a new product is complex and pricing a new offer during the COVID-19 outbreak is even harder, especially as market research may not be accessible or reliable. In this article, the author outlines the possible challenges that may develop when conducting research for a new digital product during this time period, potential solutions to address and minimize these research challenges, and pertinent feedback from the front-line respondent recruiters and market research panel companies who are conducting research during the COVID-19 crisis.

By admin|2022-04-13T22:33:47+00:00June 30, 2020|Digital Pricing, Journal of Professional Pricing, Pandemic Pricing, Pricing Articles, Product Pricing|0 Comments

Surviving the Resurgent COVID-19 Crisis

The COVID-19 crisis is likely to confront companies with several rounds of devastating economic impacts until a vaccine becomes widely available. What “vaccine” can a company take to steel itself against these impacts? Commercial agility – a rare combination of capabilities – is what will separate the winners from the rest as the pandemic persists, as the authors explain.

By admin|2022-04-13T22:18:38+00:00June 30, 2020|Crisis Pricing, Journal of Professional Pricing, Pandemic Pricing, Pricing Articles|0 Comments

Does Spotify Deserve to be a Punching Bag?

Does Spotify, the current global leader in music streaming, deserve to be the punching bag for the entire streaming music industry? Or does the problem lie elsewhere in the revenue and royalties stream? In this article, the author examines the role of streaming services in the music industry and the implications of streaming as a pricing model.

By admin|2022-04-12T16:57:44+00:00June 30, 2020|Pricing Articles, Subscription Pricing|0 Comments

Pricing Research Amid Disruption: Is Now the Right Time?

Now, more than ever, brands that are maintaining a competitive edge have adopted an agile approach to pricing research. They have shifted their insights strategy to keep a finger on the pulse of consumer behavior now and in the near future, as the author explains.

By admin|2022-04-12T16:28:28+00:00June 30, 2020|Pandemic Pricing, Pricing Articles, Pricing Research|0 Comments

How Restaurants Can Survive Right Now

One of the industries suffering most acutely from the current COVID-19 pandemic and resulting social distancing requirements is the restaurant industry. In this article, the author provides actionable pricing strategies that restaurants can employ now to both survive the storm and also recover afterwards.

By admin|2022-04-12T19:52:07+00:00May 31, 2020|Pandemic Pricing, Pricing Articles, Restaurant Pricing|0 Comments

New Propositions and Pricing in the “Six-Feet” Economy

The impact of COVID-19 and the measurements that governments have taken to curb the spread of the coronavirus are dramatically disrupting our society and economy. The critical challenge for companies affected by this new “six-feet economy” will be to what extent they are able to renovate their value propositions and pass on cost increases to customers, as the authors explain.

By admin|2022-04-12T19:23:54+00:00May 31, 2020|Pandemic Pricing, Pricing Articles|0 Comments

How to Navigate a Crisis and Keep Branding Intact with Pricing

How should businesses respond to a crisis, such as the current global COVID-19 situation? In times of crisis, we often see consumer backlash against companies perceived to be employing price gouging in order to capitalize on crisis supply and demand changes. But when are dynamic pricing techniques and price increase actually price gouging? In this article, we explore price gouging and dynamic pricing strategies and how they affect consumers' brand perception.

By admin|2022-04-12T20:52:09+00:00April 30, 2020|Consumer Pricing, Dynamic Pricing, Pandemic Pricing, Pricing Articles|0 Comments

The Value Coach’s Playbook 1.1: Midfielders. Prepare to Quantify Value – Frame the Discussion

The need for coaching applies across all sports and virtually all collaborative pursuits. Great coaches prepare their team mentally and physically and help business teams achieve commercial excellence. Coaches understand the game, and most coaches are experienced players. Value management and value selling are collaborative business pursuits where good coaching helps business teams win, as the author explains.

By admin|2022-04-12T20:31:55+00:00April 30, 2020|Pricing Articles, Value Pricing|0 Comments

Getting the Price Right to Strengthen Your Business in a Time of Crisis

While the main emphasis on COVID-19 is and should be on containing and mitigating the disease itself, we observe many companies struggling to get their pricing right and adapt to the rapidly evolving situation. We believe there is significant opportunity to emerge even stronger from the crisis and to strengthen your business by taking the medium-term perspective as economies will begin to recover.

By admin|2022-04-12T20:22:22+00:00April 30, 2020|Pandemic Pricing, Pricing Articles|0 Comments

PPS December 2019 Survey of Today’s Pricing Professional

The Professional Pricing Society’s December 2019 survey of pricing professionals received 798 responses from a cross section of industries across the globe. PPS conducts surveys with the hope that this information provides a good synopsis of where pricing stands as a career option and how the profession has grown over the past year while also providing a good demonstration of pricing’s status in the business world.

By admin|2022-04-13T23:25:48+00:00March 31, 2020|Journal of Professional Pricing, PPS Survey of Professional Pricers, Pricing Articles|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.