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Excerpt from “Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“

This article is an excerpt from the author‘s successful pricing book - "Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“ – the second edition of which has recently been released in English and is now available for purchase. The excerpt focuses on how digitization influences all aspects of price management, enabling new business models, additional revenue streams, greater integration of customers into business processes, innovative price models, and more.

By admin|2023-03-27T22:45:57+00:00March 31, 2023|Digital Pricing, Journal of Professional Pricing, Pricing Articles|0 Comments

Innovative Pricing Models: The New Source of Competitive Advantage

In today’s rapidly changing economy, the most successful firms are those that have as their number one priority a total comprehension of the value perceived by their customers combined with innovative approaches to monetization, as the author explains.

By admin|2023-03-27T22:55:10+00:00March 31, 2023|Journal of Professional Pricing, Pricing Articles, Pricing Models|0 Comments

Pricing Ethics: Balancing Fairness and Profitability

The topic of ethical pricing is one that challenges companies to balance their economic goals with the need to maintain ethical practices. The struggle to remain profitable while upholding ethical standards is a complex and multifaceted issue that requires a comprehensive solution that takes into account the needs of all stakeholders. By embracing innovative solutions that balance profit and principle, companies can ensure that they are able to remain competitive and profitable while maintaining the highest ethical standards, as the author explains.

By admin|2023-03-29T13:49:11+00:00March 31, 2023|Pricing Articles, Pricing Ethics|0 Comments

Best Practices in Developing Training Programs to Boost Pricing Execution

In this article, the author presents a roadmap and critical steps for implementing effective and impactful price education training in your organization.

By admin|2023-03-27T22:30:54+00:00March 31, 2023|Journal of Professional Pricing, Pricing Articles, Pricing Training|0 Comments

Beating Inflation

Looking for a practical, concrete guide for agile actions relevant to your business? “Beating Inflation,” the new book by Hermann Simon and Adam Echter, gives you the best of both worlds: real-life experience from pricing professionals and state-of-the-art knowledge and research that successful companies are implementing today. In this article, author Adam Echter presents several of the key takeaways from the book that pricers can begin implementing to fight the current unprecedented levels of inflation.

By admin|2023-03-29T14:24:09+00:00March 31, 2023|Inflation Pricing, Pricing Articles|0 Comments

What goes up must come down!

The U.S. and global economies are going to slow down, and it is not the end of the waves of disruption we have seen over the past 5 years. Companies must develop costing and pricing skills to manage constant business volatility, as the author explains.

By admin|2023-02-24T17:59:33+00:00February 28, 2023|Inflation Pricing, Pricing Articles, Recession Pricing|0 Comments

7 Lessons on Dynamic Pricing (Courtesy of Bruce Springsteen)

Some fans were outraged when man-of-the-people Bruce Springsteen charged more than $5,000 per seat for his upcoming concert. The high prices were the result of a dynamic pricing system, in which prices are adjusted upward in response to strong demand. This controversy illustrates seven lessons that managers should keep in mind when adjusting prices, including the need for clear communications, longtime customers’ expectation that they deserve a discount, and the fact that high prices will raise expectations about quality and service.

By admin|2023-02-24T17:58:24+00:00February 28, 2023|Consumer Pricing, Dynamic Pricing, Pricing Articles|0 Comments

Consumer Brands: Pricing Power Moves for Higher Profits

For many brands, important cost components will continue to erode the bottom line in 2023. With most brands taking some price increases in 2021-2022, signs of softening demand may be a looming reality for a variety of industries, brands, and sections of any given brand’s markets. What should companies do to combat these economic factors? In this article, the author looks in some detail at three pricing power moves that illustrate that consumer brands always have additional pricing power to find, nurture, and harvest.

By admin|2023-02-24T18:00:22+00:00February 28, 2023|Consumer Pricing, Pricing Articles, Strategic Pricing, Subscription Pricing|0 Comments

Five ways to ADAPT pricing to inflation

Price adjustments due to inflation call for nuanced approaches that, when done well, can strengthen customer relationships and overall margins. Simply raising prices amid inflation has the potential to hurt customer relationships. Opportunity exists to forge a new partnership with customers, helping address their pain points while preserving margins. There are five key ways for companies to ADAPT to sales-led pricing while maintaining long-term value, as the authors explain.

By admin|2023-02-24T17:57:27+00:00February 28, 2023|Inflation Pricing, Pricing Articles, Recession Pricing|0 Comments

Supply Chain Crisis: Defining Better Pricing Principles for B2B Companies

As 2023 begins, many B2B companies are still experiencing the effects of the supply chain crisis that defined much of 2022. Unfortunately, there is no single one-size-fits-all solution to tackling the pricing implications of the current global supply chain crisis. However, by applying the pricing principles in this article, B2B companies can deliver better results in the near term and be better prepared for future supply chain challenges, as the authors explain.

By admin|2023-01-30T18:07:48+00:00January 31, 2023|B2B Pricing, Pricing Articles, Supply Chain Pricing|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.