Pricing in an Era of Turbulent Supply Chain Headwinds
Supply-aware dynamic pricing enables companies to meet demand and protect margins in a new and shifting landscape, as the authors explain.
Ethics and Hidden Greed
How do we protect ourselves and our business interests from the unethical behaviors of others? In this article, the author connects time-honored ethical principles to real-world cases and offers the building blocks and counter-strategies you need to fight unethical actions in your organization.
Make Pricing Your Ally: How to Put Value Back on the Menu
When building a high impact pricing strategy for a restaurant business, the goal is to optimize overall long-term profitability. The right pricing strategy, backed with the right model, increases overall returns by improving the complex interplay between guest count, menu design, and ticket size, as the author explains. Although focused on the restaurant industry, this article provides pricing strategy and best-practices that can be employed by pricers in multiple retail, consumer goods, and related industry sectors.
Make Value Realization A Strong Competitive Advantage
It is no longer a question of if and when we will face a recession. It is a matter of how bad it is going to get. One of the recession busters is to make a decisive and bold move in customer value management (CVM). This is step number one, and it is a matter of investing in the right process and platform in the next 30 to 60 days, as the author explains.
Excerpt from “Pricing Architects”
Author: Frederico Zornig This article in an excerpt from the book "Arquitetos do Pricing" (The Architects of Pricing), which has recently been translated and released in its first English edition. In this book, the author interviews 20 senior pricing professionals in Brazil representing multiple industries and global corporations. Frederico Zornig is a founding partner of Quantiz. He has over 30 years of professional experience with the leading companies in various industries in Brazil, the United States, and Latin America. He can be reached at fzornig@quantiz.com.br. "Pricing Architects" (English version) is available for download here. The Journal of Professional Pricing, June 2023 DOWNLOAD PDF VERSION Preface: Pricing and Revenue Management have become top priorities for the biggest and best companies in the market. It is curious to think that fifteen years ago, when Quantiz was founded, the CEO of a large company discouraged us from [...]
Pricing For The Planet Manifesto:10 Propositions To Help Any Company Drive Their Transformation Toward Sustainability While Monetizing It
Monetization for sustainability is the act of incorporating sustainable business practices that promote environmental and social responsibility into a company's operations in order to generate profits. This approach involves building brand equity, gaining competitive advantage through differential value, creating new revenue streams, and improving pricing. This allows us to get a reward for those in the value chains that create a true positive impact through sustainability solutions.
How to Play the Pricing Game
Why do people disagree on what prices to charge? Because pricing is a game, in the game-theory sense, and by definition a game cannot be solved. In this article, the author explores why we might be startled, even shocked, by disagreements when making pricing (and related) decisions, using over 16 billion simulated futures from the Top Pricer Tournament™, based on pricing strategies submitted by 2,239 executives, managers, consultants, students, and professors.
Pricing and Commercial Agility in Volatile Markets
With market volatility continuing for the foreseeable future, leaders need to play both offense and defense at the same time. Make sure you are approaching each offering in a distinct way and not using a “one size fits all” approach to your strategy. Your profitability depends on it, as the author explains
PPS December 2022 Survey of Today’s Pricing Professional
The Professional Pricing Society’s December 2022 survey of pricing professionals received 743 responses from a cross-section of industries across the globe. The mission of PPS is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. As part of this mission, PPS conducts surveys with the hope that this information provides a good synopsis of where pricing stands as a career option while also providing a good demonstration of pricing’s status in the business world.
Pricing Through High Inflation
In an environment of entrenched inflation, those companies that can execute fast on price adjustments/increases will become the fittest to overcome the challenge. Reacting means already losing margins, and potentially even business and competitiveness. Managing in anticipation and swift execution are key to coping with an inflationary business environment. That said, price adjustments need to be fair, evidence-based, and transparent, and they need to be tuned to that level which allows for good competitiveness. This demands a high level of business agility, as the author explains.
Excerpt from “Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“
This article is an excerpt from the author‘s successful pricing book - "Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“ – the second edition of which has recently been released in English and is now available for purchase. The excerpt focuses on how digitization influences all aspects of price management, enabling new business models, additional revenue streams, greater integration of customers into business processes, innovative price models, and more.
Innovative Pricing Models: The New Source of Competitive Advantage
In today’s rapidly changing economy, the most successful firms are those that have as their number one priority a total comprehension of the value perceived by their customers combined with innovative approaches to monetization, as the author explains.
Download Recent Editions
Download past editions of the Pricing Advisor newsletter and the Journal of Professional Pricing. For a full selection of past editions, visit our PDF Archives page.